A pioneer who built the golden age of hip-hop, with a tough sound that symbolizes an era
A single by the hip-hop group Run-DMC, combining their hard sound with fashion and culture.
The heavy drum beats and minimal, tough sound production express the street energy of hip hop. Their straightforward and powerful raps were closely linked to the youth culture and fashion of the time, creating a major movement. "My Adidas" is an important song that pioneered collaborations between hip hop and brands. It is a work that symbolizes crossing genres, fusing rock and hip hop.
