This is a transitional work from the Osmonds' evolution from idols to a rock band.
This album was released during a period when the American family band, The Osmonds, were transitioning from a pop-oriented style to a more authentic band sound, and is positioned as an ambitious work that explored new directions while absorbing a variety of genres.
"Phase III" marks a turning point for The Osmonds, as they move away from their idol-like image and into a more authentic band sound. By traversing rock, funk, and pop, they significantly moved beyond their traditional vocal-driven image. The energetic groove of "Down by the Lazy River" in particular perfectly demonstrated their performance and songwriting skills, leading to their success at the top of the US charts. The album as a whole exudes youthful energy and an approach that is strongly influenced by the trends in American rock at the time, clearly demonstrating the group's growth and change in direction. It also serves as a stepping stone to the rock-oriented sound that would later follow on from "Crazy Horses," and is highly regarded as a career-changing album.
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A:
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1)
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Down By The Lazy River
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2)
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Business
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3)
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Love Is
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4)
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A Taste Of Rhythm And Blues
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5)
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Yo-Yo
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B:
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1)
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He's The Light Of The World
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2)
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My Drum
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3)
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It's My Babe
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4)
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In The Rest Of My Life
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5)
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Don't Panic
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Producer - Michael Lloyd (A1 to A3, B2, B3, B5)
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Producer - Alan Osmond (A1 to A3, B2, B3, B5)
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Art Direction - Saul Saget
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Artwork [Montages] - Ron Raffaelli
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Photography - Emerson-Loew